Just when we thought we had seen it all with Fashion label gangs, Italian Luxury Line Fendi, makes a huge resurgence with its branding and completely takes over our TL’s with their newly re-branded birthmark logo pieces . From the Celebrities championing the FF Reloaded frenzy, to the Socialites and the Supermodels, everyone is loving and sporting the new Fendi Fashion. The Kardashians, The Hadid’s, The Davis’ and even bigger Celebrities across the Mediterranean are longing for the lovable luxe Fendi finery. See all the latest hottest Fendi pieces as being modeled by the stars. It is going to be a Fendi long year!

Naomi Harris was clad in a Fendi bomber jacket as she posed for Porter Magazine latest issue

Model Manuela Sanchez on the Runway for Fendi’s Fall 2018 Ready-to-wear collection.

Fendi’s exclusive collection with Net-a-porter, see them all HERE.

Kim Kardashian and her see-through Fendi tights posing up outside for the gram. Although, i’m not quite sure why she has an L/V dustbin?!

Kylie Jenner takes parenting to a whole other level! The new mommy takes her little Stormi out for a stroll head-to-toe in Fendi…and that includes Stormi’s hand-crafted Fendi Inglesina stroller, or should i say Stormi’s Fendi Chariot!!! This stroller costs $1760, i mean its no big deal, after all her mum is a beauty mogul right?! #Ballerbaby

Gigi Hadid is one of those Supermodel/Trendsetters that make everything look cool. Everything!!!
Spotted out and about in matching Fendi Jacket and a leather Holdall bag. 

Fashion-forward Rita Ora paired her Fendi fur jacket with a peach skirt.

Kourtney Kardashian leaves nothing underneath to our imagination as she steps out in her see-through Fendi skirt.

Bella Hadid looked sophisticated in her Fendi two-piece jacket and mini skirt.

Leave it to Nigeria’s number one Diva Tiwa Savage to make you want to run to the shop to get some leather shorts and fendi socks (even with no penny). She looked fierce for the gram in her Fendi ootd!

For we all know Mrs. Davis doesn’t ball on a budget! She stepped out with her husband Gucci Mane looking fierce in the brands bomber Jacket and the Jacquard stretch-knit boots.  

Another sighting of  Keyshia Ka’oir Davis, this time in the brands White capsule collection pieces. 

Fendi overdose? Nope!!! Just another day in the life of Nigerian Luxury Retail Queen Jennifer of the Polo Avenue.
Instagram will have you reading a magazine and sipping on some white wine, while looking this unbothered in Fendi! Swimwear designer and Reality Star Draya Michelle 
Nicki Minaj’s new alter ego #ChungLi gave us a first glimpse at the Fendi thong! This definitely wasn’t on the runway Karl…
Reality Star Marlo Hampton loves her big brands so seeing her pair her coordinating Fendi set with some matching Fendi panty hose is not surprising. Fendi it all the way up Marlo!

Jhene Aiko loves her Fendi prints like she loves her man. The singer has been sported modeling a couple of the brands co-ord pieces on the gram.

Big Sean and Jhene Aiko 
Speaking of Fellas, the Fendi Frenzy did not skip the alpha sexes. Some of our trend-hugging fashion-forward men have given us something to swoon about in the brands men-wear collection. 
Washington Redskins footballer Orlando Scandrick modeled his Fendi Fur Jacket for the gram. 
Nigerian Superstar Mr. Eazi hopped on the Fendi wagon as he posed with pals Big Sean and Jhene Aiko. #LifeisEazi

 UK Grime Artist Skepta and Daisy Maybe decked in Fendi at the FF Reloaded Bash in London.

And another one. Mr. and Mrs. Davis are not afraid to drop some big bucks to look good in their favorite brands.

The comeback of the Fendi’s FF logo on their designs, is simply a way of telling us that these brands and their creative heads are actually working smart and hard to meet consumers needs and wants. The Iconic Italian brand, has targeted the social media generation of luxury shoppers, you know the ones who love Logo’s, Snapchat filters and everything validatory, and they are making the most of it. 
We definitely should expect more monogram and “logo style” all year from Fendi as well as other Luxury designer brands. Last year was the Gucci year but it seems Gucci is going to have to step aside, after all the F comes before the G #Cheesy. 
What do you think about the celebrities take on the new Fendi designs? Especially now the Logo overdose styling isn’t perceived as awkward and gauche. Who has your favorite look so far? Leave all your thoughts and comments below. In the main time..
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Ivy Marshall    


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