Ex-Beauty Queen and Model Olivia Culpo is sultry in her new shots for Ocean’s Drive. For her feature, the 24-year-old beauty is breaking her silence on fame, beauty and the online hazards that come with it. Keep reading, it gets more interesting.
“What do you do?” It’s a question many get asked, though probably not as often as former Miss Rhode Island, Miss USA, and Miss Universe Olivia Culpo. But for Culpo, it comes more in the form of, “What does she even do?” In an increasingly digital world where success is measured by likes and clicks, it’s hard to quantify the effect an “influencer” can have not only on a brand but on the public as well. In fact, dare have 1.5 million Instagram followers gawk as you pose in the latest trends and you could get labeled as “famous for being famous.”
But when luxury brand Kipling taps you to be the face of its holiday campaign, while Rampage Jeans, ghd hair tools, and L’Oréal all count you as one of their faces, and on top of that, Moët & Chandon hires you to go to the Golden Globes and create this year’s specialty cocktail, it’s safe to say the success is not only quantified, but also monetized.
There’s a living to be made doing this, and Culpo is the genius who’s figured out what so many companies and brands seemingly can’t—how to make social media work for them.
You grew up in a small town in Rhode Island, hardly destined to become a globally recognized face…
I was the typical middle child of five siblings, always feeling like I was getting the short end of the stick. I always felt like my parents were too busy to pay attention to me. Plus, I played the cello all through school and went to band camp. I was never really seen as beautiful; I never thought that I would be able to model. I spent a lot of time going from orchestra to band camp, and I had to practice a lot—my parents were pretty strict.
How does a band camp girl who didn’t think she was beautiful end up in beauty pageants?
As a little girl, I was really chubby. I don’t think kids know anything about diet, so I’m sure I was eating whatever I wanted to. And on top of that I was not athletic. I was definitely more into the arts, and I was a late bloomer. All of a sudden, I got really tall and lean. After my crazy growth spurt, I looked like a completely different person. As the years went on, I went to Boston University and studied communications and acting. A lot of the people that I looked up to were actually, surprisingly enough, women who had gotten their start in pageants, like Halle Berry and Giuliana Rancic or Maria Menounos.
At what point did you realize this could be a career?
My parents were never about makeup or hair. My mom to this day still wears absolutely no makeup; she doesn’t even have face cream! So growing up in that environment didn’t exactly promote any sort of putting on makeup or wearing revealing clothes, showing off your features and your beauty. It wasn’t until I branched out of my home life that I realized I could model for a living. When I got to college, friends would tell me I should model.
Do you worry about some of the things that have happened to Kim Kardashian or online bullying?
You definitely have to be cautious on social media. In terms of bullying, I try not to let it get to me. I genuinely believe that people who are putting themselves out there to make other people feel bad are in a worse-off place than you are. I try to just think of it as not even being real. Because a lot of times, these people are just kids behind a computer screen or just really sad, suffering people, and I don’t want to judge them. Their opinion doesn’t have much merit anyway.
To what do you attribute your rise to success?
Authenticity is very important in branding yourself and knowing what you want. It’s really difficult not to just hop on the bandwagon and do what every person is doing. I found that maintaining your brand and sticking to it makes all the difference. It sets you apart, and these days that’s what people want—something different.
What are your thoughts on plastic surgery?
No matter how much surgery you have, whether you are the most sought-after beauty in the world or you aren’t, it’s hard to always be happy in your own skin. If people have surgery to be happier, it’s something that they should be able to do without being ashamed.
Is it important to keep your love life private?
It’s absolutely a learning curve to decide what to keep private and what to let people see. And it is hard. Sometimes you are so excited about something and you want everyone to know, or you are really angry about something, but there is no right or wrong answer.
Personally, i think i was beyond Impressed by Olivia’s take on life and her views. She is not to be categorized as just another pretty girl, watch out for this one, she has her head screwed on right. Read all the juicy dets. from her Ocean Drive’s Interview right here.
In the main time…